Fingerhut Fetti Brand Photography & Pitch Deck
The Fingerhut Fetti brand photography mood board and pitch deck were created to bring the bold, celebratory spirit of the Fingerhut Fetti brand to life through a vibrant and strategically aligned visual campaign. This comprehensive presentation served both as a creative alignment tool and a production roadmap—guiding photographers, stylists, producers, and talent to ensure consistent, on-brand execution across every touchpoint.
The first three images below begin with samples from a curated photography mood board which reflect inspiration drawn from dramatic, eye-catching visuals. These were followed by references featuring everyday, aspirational individuals performing simple, relatable tasks—mirroring the lives and experiences of our customers.
The all-in-one presentation below combined original pitch concepts, pre-production materials, and final photography, offering a full narrative from creative vision through to execution. It opened with a clear objective: to capture the essence of Fetti—fun, inclusive, and joyfully unexpected—through dynamic, ownable photography that reflects our customers’ everyday wins. Pre-production planning covered creative direction, casting, styling, prop curation, and shot lists, ensuring all teams were aligned on vision and execution.
The final photography, featured at the end of the deck, showcases bright, energetic, and personality-filled imagery that brings the Fetti identity to life. These visuals laid the groundwork for future brand campaigns, digital content, and social media engagement—positioning Fingerhut Fetti as a vibrant new expression within the Fingerhut brand family.
Project Summary: Fingerhut Holiday Brand Photography
The Fingerhut Holiday brand photography campaign was developed to highlight the warmth, connection, and simple joys that define the true spirit of the season. Shot in 2022, this project focused on capturing authentic, heartfelt holiday moments shared among generations of family.
The campaign’s creative direction centered around real, relatable traditions—baking cookies together, decorating the tree, gathering around the dinner table, sharing stories, and the magic of Christmas morning. These scenes were carefully crafted to feel personal and nostalgic, evoking the emotion and togetherness that Fingerhut customers cherish during the holidays.
The pitch deck includes both pre-production planning—covering casting, styling, locations, and visual tone—as well as the final photography. The resulting imagery is warm, candid, and intimate, offering a timeless holiday narrative that connects deeply with Fingerhut’s audience and brand values.
