GOVMINT Print Ad
The Brief:
Where – Smithsonian Magazine
Who – An audience made up of thoughtful, curious individuals who appreciate tasteful aesthetics. They may or may not already be coin collections. They're drawn to meaningful, story-rich content and seek brands that educate, inspire, and respect their growing interest without overwhelming them.
Why – Attract new customers to GOVMINT, help them learn about GOVMINT
With – the GOVMINT brand guidelines
Overview
This ad speaks to curious, design-minded readers and positions rare coins as more than collectibles—they’re pieces of culture and history.
Creative Concept:
Clean and editorial in style, the ad elevates coin collecting as a pursuit of meaning, design, and heritage.
Key Message:
Coins aren’t just monetary—they’re moments. GOVMINT curates rare, hand-selected coins for individuals who don’t just collect, but connect.
Visual Highlight:
The featured bronze coins are photographed adjacent to a lifestyle image that evokes their origin. The image doesn’t just show the coin—it places it in a world, allowing viewers to feel the time and place it came from.
Summary:
Part of a scalable series, this concept brings history to life—each ad spotlighting a different era, region, or moment to inspire discovery.
Overview
Crafted for a modern, design-savvy audience drawn to heritage and storytelling. This ad elevates coins as cultural artifacts, inviting curiosity through a clean, minimalist aesthetic.
Creative Concept
A cropped golden crown paired with rare coins from Elizabeth II and Charles III bridges decades of monarchy. The design evokes power, continuity, and the allure of historical discovery.
Key Message
Coins are not just artifacts of the economy—they are reflections of reign, era, and identity.
Visual Highlight
A gold crown on deep blue sets a regal tone. Two coins are displayed with restraint, allowing the era and design to speak for themselves.
Summary
“Curiosity, Crowned” continues a premium campaign that reframes collecting as a thoughtful, story-led experience, focused on quality, meaning, and timeless design.
