Driving Engagement & Conversions: The Creative Behind Fingerhut Perks

One of the most rewarding (pun intended) projects of my career has been leading the creative development and branding for the launch of Fingerhut Perks—a customer rewards program designed to enhance engagement and drive conversions. From the ground up, I shaped the program’s identity, ensuring that touchpoints felt intuitive, valuable, and exciting for customers.

🔹 Brand Identity & Logo Design – Crafted a visual identity that communicated exclusivity, ease of use, and real customer value.

🔹 Teaser & Launch Campaigns – Built excitement with pre-launch teaser assets and a bold, engaging rollout.

🔹 Seamless Rewards UI – Designed a structured user experience featuring real-time notifications, custom icons, dynamic messaging, and clear CTAs.

🔹 Integrated Site Experience – Created assets that blended seamlessly with the Fingerhut platform to ensure a frictionless user journey.

🔹 Digital & Email Marketing – Developed a full suite of marketing materials to educate and encourage participation.

📈 Results That Speak for Themselves:
✔️ 24% increase in add-to-cart actions
✔️ 11.2% lift in conversions among customers who engaged with the program

By merging strategic branding with an intuitive experience, Fingerhut Perks not only drove immediate engagement but also reinforced brand loyalty. Seeing the impact firsthand was incredibly fulfilling!

As I look ahead, I’m hashtag#opentowork and seeking my next opportunity in Creative Leadership, Branding, and Photography. If you’re looking for someone who can build meaningful brand experiences that drive results, let’s connect!